Mark Cuban is an American businessman and television personality. 工智慧領域的一個重要轉變：擁有並保護資料、程式碼和創意成果比以往任何時候都更加重要。a critical shift in the AI landscape: owning and protecting data, code, and creative outputs is more important than ever.

 

About

Mark Cuban is an American businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks of the National Basketball Association and co-owner of 2929 Entertainment. Wikipedia

Born: July 31, 1958 (age 66 years), Pittsburgh, Pennsylvania, United States

Net worth: 6 billion USD (2025) Forbes

Organizations founded: Cost Plus Drugs, Broadcast.com, Truly Indie, HDNet Fights, HDNet Movies, 2929 Entertainment

Mark Cuban is sounding the alarm on the AI arms race, warning that intellectual property (IP) will be the key battleground.

In a series of posts on X, he said companies are pouring over a trillion dollars into AI and won't settle for second place. “They will find a way to battle,” Cuban wrote, predicting an ugly fight for dominance.

He emphasized that firms like Google, Amazon, and Microsoft are not just building models—they're aggressively acquiring talent and locking down IP to stay ahead.

Cuban advised creators to protect their work by encrypting and siloing valuable IP, or putting it behind a paywall to maintain control and value.

He also lamented the end of the “publish or perish” era in academia, saying that once research is public, it's instantly absorbed by foundational models, losing its value. “Publish, and its value perishes,” he said.

Cuban's warning underscores a critical shift in the AI landscape: owning and protecting data, code, and creative outputs is more important than ever.

With tech giants racing to scale, investors are now watching AI-heavy stocks and ETFs as this trillion-dollar battle unfolds.

庫班（Mark Cuban）對人工智慧軍備競賽敲響警鐘，警告智慧財產權將成為關鍵戰場。 他在X的一系列貼文中表示，各大公司正向人工智慧領域投入超過一兆美元，不會甘於屈居第二。 「他們會找到戰鬥的方法，」庫班寫道，並預測這場爭奪主導地位的鬥爭將會非常激烈。 他強調，像Google、亞馬遜和微軟這樣的公司不僅僅是在建立模型——它們還在積極招募人才並鎖定智慧財產權，以保持領先地位。 庫班建議創作者透過加密和隔離有價值的智慧財產權，或將其置於付費牆之後來保護自己的作品，以保持控制權和價值。 他也對學術界「不發表就消亡」時代的終結表示惋惜，表示一旦研究成果公開，就會立即被基礎模型吸收，從而失去其價值。 「發表，其價值就會消亡，」他說。 庫班的警告凸顯了人工智慧領域的一個重要轉變：擁有並保護資料、程式碼和創意成果比以往任何時候都更加重要。 隨著科技巨頭競相擴張規模，隨著這場萬億美元爭奪戰的展開，投資人現在正關注著人工智慧相關的股票和ETF。

“The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma.” Published in 2023, it was written by AI pioneer Mustafa Suleyman

 “It’s the book I recommend more than any other on AI — to heads of state, business leaders, and anyone else who asks.” cnb.cx/4jmWiNP

Bill Gates thinks everyone should read his “favorite book on AI,” one that predicts artificial intelligence will change what most jobs look like — across nearly every industry — within the next five years.

The book is called “The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma.” Published in 2023, it was written by AI pioneer Mustafa Suleyman, who co-founded the research lab DeepMind. He sold it to Google in 2014 and now serves as CEO of Microsoft AI.

“It’s the book I recommend more than any other on AI — to heads of state, business leaders, and anyone else who asks — because it offers something rare: a clear-eyed view of both the extraordinary opportunities and genuine risks ahead,” Gates wrote in a blog post last month.

DON’T MISS: How to use AI to be more productive and successful at work

In the book, Suleyman predicted that rapid advances in AI development will completely change the way nearly every industry operates. He cited a 2023 study from consulting group McKinsey, which estimated roughly half of all “work activities” will become automated, starting as soon as 2030.

The ramifications of AI “will be hugely destabilizing for hundreds of millions who will, at the very least, need to re-skill and transition to new types of work,” Suleyman wrote. More than 400 million global workers could need to transition to new jobs or roles, according to McKinsey.

AI will help employees be more efficient — as in some cases it already does — but only at first, Suleyman wrote.

“These tools will only temporarily augment human intelligence,” he wrote. “They will make us smarter and more efficient for a time, and will unlock enormous amounts of economic growth, but they are fundamentally labor replacing.”

How to prepare for AI’s impact on the workforce

From physical manufacturing to “cognitive labor,” the AI revolution is set to touch basically every industry, Suleyman wrote.

There will eventually be “few areas” where humans can outperform machines. AI will quickly outpace human workers at office tasks like administration, customer service and content creation, according to Suleyman.

The increased input will likely result in two realities, he wrote. Employers will create millions of new jobs in response to economic growth. But not all of that work will go to humans, Suleyman notes: Employers will still opt for the “abundance of ultra-low-cost equivalents” whenever possible.

Some positions are and will be more difficult for AI to replicate. Those include skilled trades like plumbers and electricians, as well as white collar roles that rely heavily on social skills, critical thinking, and creativity.

Still, nearly everyone will likely need to upskill — and learn how to incorporate this kind of technology into their current jobs — as AI services become more prevalent in every industry over the next several years. Many others will need to transition into entirely new careers, Suleyman wrote.

That shift is already underway. A 2023 EY survey found that 41% of U.S. companies polled were implementing plans for training employees to work with AI products.

Basic AI skills — like prompt engineering, machine learning and data literacy — are a key hiring factor for nearly 70% of employers, according to a March 2024 Slack Workforce Lab survey of more than 10,000 professionals.

The monumental challenge AI poses to jobs

Some experts suggest the economic benefits of AI will create enough new jobs to outweigh those lost.

Artificial intelligence will create 78 million more positions than it eliminates by 2030, and the future of work will revolve around collaboration between humans and machines, the World Economic Forum’s Future of Jobs Report 2025 predicted earlier this month.

But even AI optimists agree that huge changes in how people work are likely to result in a period of dramatic transition. New jobs enabled by AI’s advances won’t come soon enough to rescue large portions of the global workforce, Suleyman predicted in his book.

AI will “eliminate a lot of current jobs, [and] there will be classes of jobs that totally go away,” OpenAI CEO Sam Altman said in a May 2024 discussion with MIT President Sally Kornbluth.

‘Breakthrough treatments,’ ‘innovative solutions’ and other benefits

Both Suleyman and Gates remain optimistic overall about AI’s potential to change people’s lives for the better.

If workers and leaders prepare for massive changes, everyone should be able to enjoy benefits from “breakthrough treatments for deadly diseases, innovative solutions for climate change, and high-quality education for everyone,” Gates wrote last month.

To achieve that best-case scenario, humans need to embrace AI by learning to work with new technologies as they’re implemented in their daily lives and careers, Suleyman argued.

That could start with exploring free online AI services, like ChatGPT or other AI-powered large language models. More advanced options include taking online courses to learn AI skills like prompt engineering.

“This is a monumental challenge whose outcome will, without hyperbole, determine the quality and nature of day-to-day life in this century and beyond,” wrote Suleyman.

Want to up your AI skills and be more productive? Take CNBC’s new online course How to Use AI to Be More Successful at Work. Expert instructors will teach you how to get started, practical uses, tips for effective prompt-writing, and mistakes to avoid. Sign up now and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+ taxes and fees) through February 11, 2025.

Plus, sign up for CNBC Make It’s newsletter to get tips and tricks for success at work, with money and in life.

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Mark Cuban on job skills, negotiating and AI

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