How do we make decisions? | Herbert A. Simon | UBS Nobel Perspectives
Published on Jun 14, 2016
Herbert A. Simon’s work spanned a number of disciplines, from economics, to computer science, to cognitive psychology. He was curious how people solve problems and make decisions, especially within complex organizations. Simon described his research into artificial intelligence in the 1950s as the most important thing he did in his life, and the ripple effect of that work continues to be felt today.