2017年10月11日 星期三

The Rise of Behavioral Economics and Its Influence on Organizations


“behavioural economics” ; Herbert A. Simon (司馬賀) ...

Back in the 1990s, Thaler began writing about anomalies in people’s behavior that could not be explained by standard economic theory.
Nobel winner Richard Thaler changed how we think about human behavior.
HBR.ORG

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