The Rise of Behavioral Economics and Its Influence on Organizations

“behavioural economics” ； Herbert A. Simon (司馬賀) ...

Harvard Business Review

Back in the 1990s, Thaler began writing about anomalies in people’s behavior that could not be explained by standard economic theory.

The Rise of Behavioral Economics and Its Influence on Organizations

Nobel winner Richard Thaler changed how we think about human behavior.

HBR.ORG