今年2017流行說，今年的諾貝爾經濟學獎得主是"行為經濟學之父"。此文或許可說明，1978年諾貝爾經濟學獎得主 Simon 也是此領域的高手。
Herbert A. Simon - Wikipedia
https://en.wikipedia.org/wiki/Herbert_A._Simon
https://en.wikipedia.org/wiki/Herbert_A._Simon
the 1987 edition of The New Palgrave, edited by Eatwell, Milgate & Newman.
Herbert A Simon寫了幾條:
Behaviour Economics 週五早讀此篇，此辭典是為專業經濟學學生寫的，所以要如何深入淺出，是挑戰。
Bounded Rationality
Causality in Economic Model
Evans, Griffith Conrad, 1887-1973
Satisficing
Herbert A Simon寫了幾條:
Behaviour Economics 週五早讀此篇，此辭典是為專業經濟學學生寫的，所以要如何深入淺出，是挑戰。
Bounded Rationality
Causality in Economic Model
Evans, Griffith Conrad, 1887-1973
Satisficing
odel
Evans, Griffith Conrad, 1887-1973
Satisficing
Evans, Griffith Conrad, 1887-1973
Satisficing
行為經濟學有許多"門派"
Simon的當然算一主流 所以有諾貝爾經濟學獎之後輩
|  | Economics and Psychology A Promising New Cross-Disciplinary Field Edited by Bruno S. Frey and Alois Stutzer  Table of Contents and Sample ChaptersThe integration of economics and psychology has created a vibrant and fruitful emerging field of study. The essays in Economics and Psychology take a broad view of the interface between these two disciplines, going beyond the usual focus on "behavioral economics." As documented in this volume, the influence of psychology on economics has been responsible for a view of human behavior that calls into question the assumption of complete rationality (and raises the possibility of altruistic acts), the acceptance of experiments as a valid method of economic research, and the idea that utility or well-being can be measured. The contributors, all leading researchers in the field, offer state-of-the-art discussions of such topics as pro-social behavior and the role of conditional cooperation and trust, happiness research as an empirical tool, the potential of neuroeconomics as a way to deepen understanding of individual decision making, and procedural utility as a concept that captures the well-being people derive directly from the processes and conditions leading to outcomes. Taken together, the essays in Economics and Psychology offer an assessment of where this new interdisciplinary field stands and what directions are most promising for future research, providing a useful guide for economists, psychologists, and social scientists. CESifo Seminar Series About the Editors Bruno S. Frey is Professor of Economics at the University of Zurich. Alois Stutzer is Assistant Professor in the Faculty of Business and Economics at the University of Basel.
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