2010年3月25日 星期四

"behavioral economics"

行為經濟學有許多"門派"
Simon的當然算一主流 所以有諾貝爾經濟學獎之後輩



March 2010
6 x 9, 296 pp., 69 illus.
$16.00/£11.95 (PAPER)
Short

ISBN-10:
0-262-51416-8
ISBN-13:
978-0-262-51416-3

Other Editions
Cloth (2007)
Series
CESifo Seminar Series
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Economics and Psychology

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MIT Press e-Books
Economics and Psychology
A Promising New Cross-Disciplinary Field
Edited by Bruno S. Frey and Alois Stutzer

Table of Contents and Sample Chapters

The integration of economics and psychology has created a vibrant and fruitful emerging field of study. The essays in Economics and Psychology take a broad view of the interface between these two disciplines, going beyond the usual focus on "behavioral economics." As documented in this volume, the influence of psychology on economics has been responsible for a view of human behavior that calls into question the assumption of complete rationality (and raises the possibility of altruistic acts), the acceptance of experiments as a valid method of economic research, and the idea that utility or well-being can be measured.

The contributors, all leading researchers in the field, offer state-of-the-art discussions of such topics as pro-social behavior and the role of conditional cooperation and trust, happiness research as an empirical tool, the potential of neuroeconomics as a way to deepen understanding of individual decision making, and procedural utility as a concept that captures the well-being people derive directly from the processes and conditions leading to outcomes. Taken together, the essays in Economics and Psychology offer an assessment of where this new interdisciplinary field stands and what directions are most promising for future research, providing a useful guide for economists, psychologists, and social scientists.

CESifo Seminar Series

About the Editors

Bruno S. Frey is Professor of Economics at the University of Zurich.

Alois Stutzer is Assistant Professor in the Faculty of Business and Economics at the University of Basel.


Reviews

"The contributions show the fruitful integration of psychological methods and insights in economic research and impressively demonstrate how much progress was already made."
Bettina Rockenbach, Journal of Economics and Statistics

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